Revue d’URL (Septembre 2022)

• Comment traiter les vignettes d’images non pertinentes dans les SERPs
La vignette d’une image dans la SERP de Google est une caractéristique importante car elle peut entraîner une augmentation du taux de clics (CTR). Cependant, il arrive qu’une vignette non pertinente soit affichée dans les résultats de recherche, ce qui peut entraîner une baisse du taux de clic. Voici quelques exemples de ce type de problème...
https://fr.oncrawl.com/seo-technique/comment-traiter-vignettes-dimages-non-pertinentes-serps/

• La balise TITLE : importance et techniques pour l’optimiser
Considérée comme une des balises les plus importantes en SEO, la balise TITLE est la devanture de votre site Internet, alors autant y accorder le plus grand soin...
https://blog.babbar.tech/la-balise-title-importance-et-techniques-pour-loptimiser/

• Guide sur le slug d’URL : 5 infos pour l’optimiser
Présent au sein de l’URL, le slug aide les lecteurs et les moteurs de recherche à identifier le contenu d’une page Web...
https://blog.babbar.tech/guide-sur-le-slug-durl-5-infos-pour-loptimiser/

• Comment créer une stratégie de netlinking ?
« Seul, on va plus vite, ensemble, on va plus liens ». Le netlinking, c’est comme le networking : un passage obligé pour augmenter sa visibilité et sa popularité. Alors autant savoir comment bien le faire !
https://blog.babbar.tech/comment-creer-une-strategie-de-netlinking/

• 5 conseils SEO pour réussir sa refonte de site
Une refonte est une opération particulière dans la vie d’un site web. Avant de se lancer dans un tel chantier, des analyses préalables sont nécessaires, telles que définir les besoins et attente de l’entreprise ou encore choisir des prestataires dynamiques...
https://www.noiise.com/ressources/seo/conseils-seo-reussir-refonte-site/

Revue d'URL en anglais

• Freshness & SEO: An Underrated Concept
During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success...
https://moz.com/blog/freshness-and-seo

• 10 Best Sitemap Generators For Faster, More Productive Crawls
Ensure more pages are indexed and crawled. Get it done with these top 10 best sitemap generators (with recommendations for every budget)...
https://www.searchenginejournal.com/best-sitemap-generators/456483/

• How to do a schema markup audit
This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right...
https://searchengineland.com/schema-markup-audit-386485

• The Future of Link Building: What Got Us Here, Won’t Get Us There
Thank you to those of you who joined my talk at MozCon, below you can find the full deck that I presented, along with a full written summary of everything that I presented. If you'd like to give me any feedback or discuss anything at all, you can drop me a message here...
https://aira.net/blog/the-future-of-link-building-what-got-us-here-wont-get-us-there/

• What Should You Do With Extra Domain Names?
Is buying extra domains a waste of budget or is there actually a benefit in keeping 20 of them? Tony Wright tackles this week's Ask An SEO...
https://www.searchenginejournal.com/ask-an-seo-extra-domains-website/457406/

• How To Use Chrome UX Report To Improve Your Site Performance
Avoid turning off potential site visitors. Take advantage of the Chrome UX Reports to ensure your site's peak performance with this guide...
https://www.searchenginejournal.com/chrome-ux-report-tips/457497/

• 25 Best SEO-Friendly Alternatives To WordPress Websites
WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Here are some alternatives you can use...
https://www.searchenginejournal.com/best-seo-wordpress-alternatives/408022/

• Shopify SEO: A Simple Guide for Beginners
Despite Shopify handling some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google...
https://ahrefs.com/blog/shopify-seo/

• Why You Should Use Boolean Search Operators For SEO
Learn how the centuries-old Boolean logic can be used to extract precisely controlled SEO data from Google...
https://www.searchenginejournal.com/how-to-use-boolean-search-operators-seo-application/7822/

• Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience...
https://searchengineland.com/top-technical-seo-issues-every-webmaster-should-master-386963

• How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing...
https://searchengineland.com/optimize-ecommerce-site-better-indexing-387037

• What Is Topical Authority & How Does It Work
With topical authority, you can increase rankings and improve organic traffic. Here are some tips to help you start building topical authority today...
https://www.searchenginejournal.com/topical-authority/247189/

• Wikipedia And SEO: Everything You Need To Know
Six ways to turbocharge SEO strategies with Wikipedia...
https://www.searchenginejournal.com/wikipedia-seo/459191/

• When To Canonicalize, Noindex, Or Do Nothing With Similar Content
How do you address similar content: canonicalize, noindex, or do nothing? Let's consider when and where to use these three options...
https://www.searchenginejournal.com/addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/

• How Can We Improve Rankings For Older Content? Ask An SEO
Faith has content sitting stagnant on pages four and five of Google. How can she improve rankings now? Ask An SEO's Adam Riemer responds...
https://www.searchenginejournal.com/improve-old-content-rankings/457728/

• Why You Should Use Boolean Search Operators For SEO
Learn how the centuries-old Boolean logic can be used to extract precisely controlled SEO data from Google...
https://www.searchenginejournal.com/how-to-use-boolean-search-operators-seo-application/7822/

• Why You Should Use Boolean Search Operators For SEO
Learn how the centuries-old Boolean logic can be used to extract precisely controlled SEO data from Google...
https://www.searchenginejournal.com/how-to-use-boolean-search-operators-seo-application/7822/

• When To Canonicalize, Noindex, Or Do Nothing With Similar Content
How do you address similar content: canonicalize, noindex, or do nothing? Let's consider when and where to use these three options...
https://www.searchenginejournal.com/addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/

• 10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews...
https://searchengineland.com/seo-experts-interview-questions-387587

• What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition...
https://searchengineland.com/what-is-quality-content-251071