Revue d’URL (Octobre 2022)

• Indexation Google : Ce que vous n’avez (peut-être) pas compris
Voila, désormais tout le monde a remarqué l'évolution du comportement de Google concernant l'indexation et ne conteste plus le changement...
https://oseox.fr/blog2/indexation-google.html

• Sitemaps XML : Guide des bonnes pratiques
Le protocole Sitemap XML a été créé par Google en 2005 avant d’être adopté par d’autres moteurs de rechercher comme Baidu, Bing, Yahoo…
https://www.neper.fr/2022/09/05/sitemaps-xml-guide-des-bonnes-pratiques/

• Comment gérer les pages orphelines pour améliorer son référencement
Dès que l’on travaille l’optimisation de sites comportant des milliers de pages, on constate le phénomène suivant :...
https://www.neper.fr/2022/10/03/comment-gerer-les-pages-orphelines-pour-ameliorer-son-referencement/

• Extraire automatiquement les concepts et mots-clés d’un texte (Part I : Les méthodes dites classiques)
À la R&D d’Oncrawl, nous cherchons de plus en plus à valoriser le contenu sémantique de vos pages Web. En effet, à l’aide de modèles de Machine Learning pour le traitement du langage naturel (Natural Language Processing aka NLP en anglais), il est possible de comparer finement le contenu de vos pages, de réaliser des résumés automatiques, de compléter ou corriger les tags de vos articles, d’optimiser le contenu en fonction de vos données Google Search Console, etc.
https://fr.oncrawl.com/seo-technique/extraire-automatiquement-concepts-mots-cles-texte-methodes-classiques/

• Prédire le ranking : C’est facile ?
Il y a quelques semaines une agence SEO s’est vantée d’avoir craqué l’algo de ranking de Google avec un taux de réussite de 92%. Grâce au reverse engineering, ils parviendraient à déterminer si une page peut ranker...
https://gameofseo.fr/2022/09/predire-le-ranking-cest-facile/

• Comment vérifier la hiérarchie des balises h1 à h6 avec Screaming Frog ?
Est-ce que tu t'es déjà demandé comment faire pour identifier facilement les pages d'un site où la hiérarchie des balises h1, h2, h3, h4, h5 et h6 n'est pas respectée ?...
https://www.seomemento.com/screaming-frog-hierarchie-hn/

• Domaines expirés et reset du PageRank
Les domaines expirés ? Un raccourci pour accélérer le SEO, mais les choses ne sont pas toujours aussi simple. Ne vous est-il jamais arrivé de récupérer un superbe nom de domaine sur le papier mais aussi efficace dans les SERPs que Mateja Kežman au PSG ? Un domaine expiré inefficace...
https://www.lightonseo.com/domaines-expires-et-reset-du-pagerank/

Revue d'URL en anglais

• 25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance...
https://searchengineland.com/tips-optimize-content-people-search-engines-388271

• 20 advanced Google search operators you need to know
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage...
https://searchengineland.com/advanced-google-search-operators-388355

• Google's latest updates leave no room for low-quality content
Google recently published 3 updates that had a big impact on organic traffic across many verticals...
https://www.kevin-indig.com/googles-latest-updates/

• Case Study AI content punished by the HCU update
Google's HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it...
https://www.kevin-indig.com/case-study-ai-content-punished-by-the-hcu-update/

• Voice Search: What Is It & How Does It Work?
Don't miss out on sales because your site hasn't optimized for voice search. Learn the best practices and get started today with this guide...
https://www.searchenginejournal.com/what-is-voice-search/463344/

• Here Is What Google Considers Quality Issues: Things Users Consider Problematic
Google's John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not "quality." John said on Twitter "to me, quality issues are things that users would consider to be problematic"...
https://www.seroundtable.com/google-considers-quality-issues-34123.html

• Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned...
https://www.seroundtable.com/percentage-not-indexed-google-seo-34120.html

• How to think about video and SEO
In this article, I explain how videos can help organic visibility and dispel common myths...
https://www.kevin-indig.com/how-to-think-about-video-and-seo/

• 5 Things I Learned About E-A-T by Analyzing 647 Search Results
As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic...
https://moz.com/blog/5-learnings-about-eat

• Are SEOs Responsible For Google Search Bias?
To what extent are algorithms and SEOs responsible for Google Search biases? Explore the research - it's more complicated than you think...
https://www.searchenginejournal.com/google-search-bias/463549/

• How To Do JavaScript Redirects For SEO
Learn how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation...
https://www.searchenginejournal.com/javascript-redirects-for-seo/462072/

• Google shares 4 examples of how to improve a meta description
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions...
https://searchengineland.com/google-how-to-improve-meta-descriptions-387691

• Freshness & SEO: An Underrated Concept
During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success...
https://moz.com/blog/freshness-and-seo