Revue d’URL (Septembre 2017)

• Moteur de recherche : 10 alternatives à Google
Google domine largement le marché des moteurs de recherche. En France, on estime que plus de 9 recherches sur 10 sont effectuées sur Google. Et pourtant, de nombreuses alternatives se sont lancées ces dernières années. Quels sont leurs points forts, quelles sont leurs particularités ? Nous avons sélectionné 10 moteurs de recherche alternatifs : 5 généralistes et 5 spécialisés...
https://www.blogdumoderateur.com/moteur-de-recherche-alternatives-google/

• Journal intime d'un référenceur
Au menu ce mois-ci : la complainte du cow boy solitaire, et un problème de mathématique SEO, qui révèle l'intérêt de transformer votre site en petit pois. Si, si... Voici le 8ème volume de mon journal intime, bonne lecture !
https://www.webmaster-referencement.fr/journal-intime-8.html

• Mesurer l'impact SEO du contenu d'un site
Le contenu d’un SEO est primordial. Mesurer l’impact SEO du contenu d’un site permet de comprendre le contenu le plus adapté mais aussi celui qui favorise la conversion. Google Analytics est un excellent outil pour mesurer la performance d’un contenu de site web...
http://www.1ere-position.fr/blog/mesurer-impact-seo-contenu-site

• Obtenir des backlinks en 5 étapes
Le backlinking représente un critère de positionnement très important dans l’algorithme Google. Selon le moteur de recherche, des liens qui pointent vers un site assurent une bonne autorité : le site est supposé être intéressant. Cependant, de nombreux référenceurs et webmasters croient bon d’obtenir des backlinks à tout prix même provenant de sites de mauvaise qualité… C’est une mauvaise stratégie de référencement naturel SEO...
http://www.1ere-position.fr/blog/obtenir-des-backlinks-en-5-etapes

• Yandex renouvelle le machine learning avec CatBoost
Yandex a lancé CatBoost le 18 juillet 2017, une nouvelle bibliothèque open source de machine learning déjà utilisée dans de nombreux services de la firme. CatBoost a pour vocation de remplacer l'ancienne technologie créée en 2009, Matrixnet (ou Matriksnet), grâce à ses performances meilleures à tout point de vue...
https://blog.internet-formation.fr/2017/08/yandex-renouvelle-le-machine-learning-avec-catboost/

• Le canal sémantique, pièce maîtresse du Cocon sémantique
Beaucoup de gens imaginent le cocon sémantique comme une arborescence sous forme de silos et se lancent dans la création de mindmaps qui restent certes sémantiquement cohérents mais qui n’embarquent pas l’utilisateur dans une logique qui lui convient : quelle est son intention, qu’attend-t-il de plus ?...
http://www.trikaya.fr/canal-semantique-piece-maitresse-cocon-sematique/

• Manipulation de Position 0 : possible ou pas ?
Il y a quelques jours je vous ai proposé un « petit » article sur la position 0 avec retour d’expérience. En voici un autre complémentaire sur un aspect bien précis de cette position 0. Souvenez-vous elle se présente souvent de cette manière...
https://www.visibilite-referencement.fr/blog/manipulation-position-0

• Position 0 : Pourquoi ? Où ? Quand ? Comment ?
Il y a quelques semaines, je vous avais fait un premier retour d’expérience concernant la position 0 avec quelques astuces dedans...
https://www.visibilite-referencement.fr/blog/featured-snippet

• Perte de positions Google : que faire ?
Vous avez repéré une perte de positions sur Google sur des mots-clés principaux ou secondaires ? Il est important de comprendre d’où vient cette baisse de visibilité sur la SERP afin de prendre les bonnes mesures ! Même si ces fluctuations sont tout à fait naturelles, si toutes vos pages reculent c’est que la concurrence est plus féroce ou que votre site internet n’est plus aussi bien optimisé qu’avant ou encore que l’algorithme du moteur de recherche a changé. Une démarche proactive permet de limiter ce risque...
http://www.1ere-position.fr/blog/perte-de-positions-google-que-faire

• Optimiser ses balises Hn pour le SEO
L’importance des balises titres h1, h2, h3 jusqu’à h6 est parfois sous-estimée. Optimiser les balises de titre (h1, h2, h3, h4, h5, h6) est un excellent moyen de structurer le contenu d’un texte, améliorer le référencement naturel, SEO, et faciliter la lecture pour les internautes. Il est inimaginable de créer un article ou une page sans prendre en compte ses titres et sous-titres pour faire de l’optimisation On-Site.
http://www.1ere-position.fr/blog/optimiser-les-balises-titres-h1-h2-h3-pour-le-seo

• HTTPS serait-il plus efficace que le protocole HTTP en réalité ?
Google incite tous les webmasters à migrer leur site du protocole HTTP classique vers sa version sécurisée en HTTPS. Pléthores de référenceurs ont tenté de démontrer que cela ne valait pas le coup, voire même que cela pouvait ralentir les sites (donc abaisser potentiellement la valeur Page Speed, etc.). Qui plus est, le fait que les certificats SSL nécessaires à HTTPS sont payants, cela rajoute de l'eau à leur moulin. Voyons donc si ce constat est juste, flou, ou tout simplement erroné...
https://blog.internet-formation.fr/2017/08/https-serait-il-plus-efficace-que-le-protocole-http-en-realite/

• Google Posts : publier dans les résultats de recherche
L’outil était en préparation depuis plusieurs mois : réservé aux candidats à la présidentielle de novembre aux USA puis à certaines pages (musées, chanteurs), les Google Posts sont désormais déployés en France. Les propriétaires de fiches Google My Business ont reçu un mail les prévenant que « vous pouvez désormais poster des événements spéciaux, des promotions et bien plus sur votre fiche Google« . Ces publications s’affichent lors d’une requête sur le nom de la société...
https://www.search-foresight.com/google-posts/

• Yandex ajoute l’algorithme Korolev pour décrire les requêtes
Yandex est un moteur de recherche puissant en termes d'intelligence artificielle et d'apprentissage machine. Il tente encore de le démontrer en annonçant Korolev, un nouvel algorithme de compréhension sémantique. Avec Korolev, Yandex va pouvoir mieux analyser les vecteurs sémantiques qui relient des requêtes de recherche et des entités présentes dans l'index du moteur de recherche...
https://blog.internet-formation.fr/2017/08/yandex-ajoute-lalgorithme-korolev-pour-decrire-les-requetes/

• Les infos web de l'été qu'il ne fallait pas manquer
L’été a été riche en informations ! Parcourons alors environ 80 articles qui ont fait l’actualité pendant cette période estivale (Juillet & Août). Afin de rendre plus lisible cette revue de presse Webmarketing , je l’ai catégorisé sous forme de 7 thématiques, de la stratégie online aux derniers avatars techniques de la blockChain !...
https://www.mauricelargeron.com/revue-de-presse-webmarketing-estivale-2017/

• 5 moteurs de recherche français pour remplacer Google
Google est le moteur de recherche le plus utilisé dans le monde. Les français en particulier sont de gros utilisateurs du moteur américain avec pas moins de 94,1% d'usagers l'an dernier (contre 92,9% à l'échelle mondiale). Un rouleau-compresseur qui laisse finalement peu de place à la concurrence...
http://www.clubic.com/guide-achat/article-835098-1-5-moteurs-recherche-francais-remplacer-google.html

• L'opérateur Google site: : cas concrets de recherches avancées
Google met à notre disposition un ensemble de commandes (appelées “opérateurs”) nous permettant d’affiner notre recherche sur son moteur. Elles s’utilisent de la même manière que n’importe quelle autre recherche classique et vous permettent d’obtenir des réponses sur un grand nombre de problématiques liées au référencement de sites web...
https://www.imagile.fr/les-operateurs-google-cas-concrets-de-recherches-avancees-partie-1/

• 1951 Visites Organiques par Mois avec 1 Seul Article de Blog et 0 Backlink
Aujourd’hui, référencer un site est un travail de longue haleine. Il faut tout d’abord trouver des sujets de contenu qui suscitent l’intérêt des blogueurs influents et de votre audience...
https://www.drujokweb.fr/blog/technique-de-la-fourmiliere/

• Identifier les questions relatives à un mot clé pour se préparer aux recherche vocales
L’émergence des assistants de recherche va certainement changer la donne au niveau des requêtes utilisateur sur les moteurs de recherche. Il est donc important de préparer le terrain en amont pour proposer le contenu qui va répondre aux interrogations des internautes et capter ces fameuses position 0...
http://gameofseo.fr/2017/08/identifier-questions-relatives-a-cle-se-preparer-aux-recherche-vocales/

• Recherche vocale en situation de mobilité : comment adapter votre SEO ?
Très répandue sur le continent nord-américain, la recherche vocale progresse aussi en Europe. Initialement popularisée par Siri, Google Voice Search, Alexa et bien d’autres encore sont venus compléter l’offre, si bien que la recherche vocale pourrait représenter une part conséquente des requêtes d’ici quelques années...
http://www.journaldunet.com/solutions/expert/67487/recherche-vocale-en-situation-de-mobilite---comment-adapter-votre-seo.shtml

• SEO & JavaScript : Ce que vous devez savoir
La relation entre Javascript et SEO est un sujet de débat reconnu dans le monde du search. Que votre site utilise ce langage ou que vous envisagiez auditer le site d’un client en JavaScript, il y a quelques éléments que vous devriez prendre en compte avant de le crawler...
http://fr.oncrawl.com/2017/seo-javascript-ce-que-vous-devez-savoir/

• Comment améliorer votre SEO en collaborant avec des influenceurs ?
Le marketing d’influence peut être une source d’opportunités multiples pour votre SEO. En fait, collaborer avec le réseau de fans d’influenceurs est un précieux atout pour une marque et son SEO, car cette tactique vous apporte une belle visibilité, du trafic sur votre site et des ventes...
http://fr.oncrawl.com/2017/ameliorer-seo-collaborant-influenceurs/

• Quel est l’avenir de la recherche vocale avec Google Home et Google Assistant ?
Avec la rentrée, les marques dévoilent leurs nouveaux projets. Google a annoncé la mise en place de nouvelles fonctionnalités pour Google Assistant et Google Home. Le développement de ces produits confirme l’importance de préparer son site à la recherche vocale...
https://www.search-foresight.com/lavenir-de-recherche-vocale-google-home-google-assistant/

• Backlinks : quand les porte-paroles de Google s’amusent à brouiller les pistes
Ces dernières semaines, John Mueller et Gary Illyes de Google ont distillé quelques réponses laconiques à propos de la prise en compte des backlinks dans l’algorithme du moteur de recherche. Il s’agit de confirmations que le mode de fonctionnement de Google est différent de ce qu’il était au départ, et que les backlinks sont gérés de manière plus sophistiquée que beaucoup le pensaient…
https://www.search-foresight.com/backlinks-quand-les-porte-paroles-de-google-samusent-a-brouiller-les-pistes/

• Eviter le contenu dupliqué, un point essentiel du SEO d’un site e-commerce
Hello les amis. Aujourd’hui je vous propose un article invité rédigé par Mike Vandenhooft. Mais qui est Mike ? Non, ce n’est pas Mike Delfino des Desperates Housewives, un peu de sérieux quand même :)...
http://www.miss-seo-girl.com/eviter-le-contenu-duplique-un-point-essentiel-du-seo-dun-site-e-commerce/

Revue d'URL en anglais...

• Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs...
https://searchenginewatch.com/2017/07/10/heres-how-rankbrain-does-and-doesnt-impact-seo/

• Google Uses ccTLDs and Search Console Settings to Geotarget Search Results
Google recently revealed how it currently geotargets search rankings to users in different locations around the world. John Mueller, a Google Webmaster Trends Analyst, stated...
https://www.searchenginejournal.com/google-uses-cctlds-search-console-settings-geotarget-search-results/205486/

• 8 major Google ranking signals in 2017
What’s a top Google position made of? Here are the 8 ingredients that make all the difference...
http://searchengineland.com/8-major-google-ranking-signals-2017-278450

• The most effective ways to respond to negative reviews
Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search...
https://searchenginewatch.com/2017/06/26/the-most-effective-ways-to-respond-to-negative-reviews/

• Five important updates to Google semantic search you might have missed
What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search...
https://searchenginewatch.com/2017/07/14/five-important-updates-to-google-semantic-search-you-might-have-missed/

• 9 SEO tips for better Google Image search results
Before you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search...
http://searchengineland.com/9-seo-tips-better-google-image-search-results-278609

• Machine Generated Content For Human Consumption Against Google's Guidelines?
Bryson Meunier asked Gary Illyes of Google on Twitter are tools that generate readable content for humans from data "automatically generated content?" Gary responded that although Google has been thinking about that topic, they currently don't have much to say about it right now...
https://www.seroundtable.com/machine-generated-content-google-24169.html

• Did you know? Google sees JavaScript links you don’t
Columnist Kyla Becker explains how poor visibility into JavaScript backlinks can impact webmasters' ability to keep a clean backlink profile...
http://searchengineland.com/know-google-sees-javascript-links-dont-277057

• Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time...
http://searchengineland.com/study-google-ranks-videos-differently-way-youtube-279221

• Your Rankings Have Dropped – 10 Things to Do Now
Whether your organic search rankings are in free fall or you observe a minor position loss on a secondary keyword, no one likes to see a drop. Though fluctuations are inevitable, especially in the face of Google’s rolling real-time algorithm updates, it’s never good news when your search rankings start trending in the wrong direction...
https://www.searchenginejournal.com/google-search-ranking-drop/206678/

• Poll: Is Black Hat SEO Dying?
There is a pretty large new thread at Black Hat World where "black hats" are discussing if their methods are dying out now. Black hat SEO is the SEO practice of going against Google's webmaster guidelines in order to manipulate the Google search results in their own favor. These practices can include link spam, hacking into sites, hurting competitors, and many other forms of spam listed in the webmaster guidelines...
https://www.seroundtable.com/black-hat-seo-dying-poll-24206.html

• 3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar...
http://searchengineland.com/3-reasons-seo-belongs-beginning-project-not-end-278905

• 9 Tips on How to Rank for Featured Snippets
Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has never been more important to obtain the desired “Position 0” in the SERPs...
https://www.searchenginejournal.com/how-to-rank-for-featured-snippets/207098/

• Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!...
http://searchengineland.com/featured-snippets-much-really-know-quiz-279806

• Pinterest A Spam Tool For Google's Organic Results?
The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new uptick in complaints about Pinterest ranking very well in Google. Some people are saying that Pinterest is pulling a Wikipedia and taking over a lot of the top search results in Google...
https://www.seroundtable.com/pinterest-spam-google-24227.html

• How to optimize for user intent in search
User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords...
https://searchenginewatch.com/2017/07/31/how-to-optimize-for-user-intent-in-search/

• How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis...
http://searchengineland.com/advanced-page-level-keyword-research-279645

• 3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report...
http://searchengineland.com/3-ways-use-search-query-data-google-search-console-279491

• 16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!...
http://searchengineland.com/16-common-site-seo-mistakes-might-making-right-now-278702

• Top 6 tips for SEO for SaaS
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips...
http://searchengineland.com/top-6-tips-seo-saas-279859

• Designing content for the mobile-first index
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas...
http://searchengineland.com/designing-content-mobile-first-index-280071

• Mobile SEO: The 3 areas that really matter for SEO performance
With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”...
https://searchenginewatch.com/2017/08/04/mobile-seo-the-3-areas-that-really-matter-for-seo-performance/

• Twitter SEO: Ninja tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile...
http://searchengineland.com/twitter-seo-ninja-tricks-reputation-repair-280267

• Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic
Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO gains...
http://searchengineland.com/low-hanging-fruit-5-fast-simple-seo-tactics-harvest-tons-organic-traffic-279936

• When Do Expired Redirects Stop Passing Signals With Google?
We cover redirects here a lot, I mean a lot, and Google has documented a lot of these things for us around redirects but often, webmasters/SEOs don't believe it for some reason...
https://www.seroundtable.com/redirects-stop-passing-signals-google-24269.html

• A world without “(not provided)”: How unlocking organic keyword data leads to a better web
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS...
https://searchenginewatch.com/2017/08/08/a-world-without-not-provided-how-unlocking-organic-keyword-data-leads-to-a-better-web/

• A Beginner’s Guide to SEO in a Machine Learning World
When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the SEOs who have relied more on the creative side...
https://www.searchenginejournal.com/seo-guide-machine-learning/208468/

• Google: Don't Use The User Agent Language Setting
Google's John Mueller said that while GoogleBot generally crawls documents "without an accept-language header" it is not a good idea to use the user-agent language setting to serve content...
https://www.seroundtable.com/google-user-agent-language-setting-bad-24276.html

• Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?...
http://searchengineland.com/accelerated-mobile-pages-amp-faster-better-280454

• 10 Tips to Make Your PDFs SEO Friendly
Once upon a time, there was a myth that Google found PDFs impenetrable. Try as SEOs might, their PDFs could not enter the lucrative realms of Page 1. Google, the story went, simply could not decipher the contents of a non-HTML document...
https://www.searchenginejournal.com/pdf-seo-best-practices/59975/

• 5 mindset mistakes you may be making when it comes to SEO
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential...
http://searchengineland.com/5-mindset-mistakes-you-may-be-making-when-it-comes-to-seo-279085

• Google Could Pay Apple $3 Billion to Remain Default Search Engine on iOS
Google is set to pay Apple nearly $3 billion this year to remain as the default search engine on iPhones and iPads, according to U.S. research and brokerage firm Bernstein (via CNBC)...
https://www.macrumors.com/2017/08/15/google-pays-apple-to-be-default-search-engine/

• What is a Natural Link? (A Good Backlink)
With tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around like crazy...
https://www.searchenginejournal.com/natural-link/209256/

• Are Press Releases Still Good for SEO?
This, like so many questions about SEO, doesn’t have an easy answer. It helps to have information on the history of press releases and what they were used for, as well as how they were once abused for SEO...
https://www.searchenginejournal.com/press-releases-seo/210048/

• Personalizing Search Results at Google
One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights...
http://www.seobythesea.com/2017/08/personalizing-search-results/

• How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done...
http://searchengineland.com/get-developers-implement-seo-recommendations-280318

• The 15 best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising...
https://searchenginewatch.com/2017/08/17/the-15-best-google-chrome-extensions-for-seo/

• Site optimization or traffic optimization: Which delivers better results?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization...
http://searchengineland.com/site-optimization-traffic-optimization-better-280525

• Google Tests New First-Click-Free Program & Subscription Tool For News Publishers
Bloomberg reported Friday afternoon that Google is testing a new subscription tool for news publishers in Google News "boost subscriptions for news publishers." There are three changes coming, says the article...
https://www.seroundtable.com/google-subscription-tool-for-news-publishers-24333.html

• How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience...
http://searchengineland.com/how-to-improve-your-seo-with-user-friendly-interlinking-280653

• 5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand?...
https://searchenginewatch.com/2017/08/21/5-ways-to-identify-potential-featured-snippets-to-rank-for/

• Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains...
http://searchengineland.com/load-time-static-site-generators-seo-280785

• 4 local SEO tips for restaurants
While general SEO wisdom is applicable if you're running a restaurant website, contributor Dave Davies digs into the details of the options available especially for this business category...
http://searchengineland.com/4-local-seo-tips-restaurants-280856

• How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search...
http://searchengineland.com/rank-1-youtube-search-30-days-case-study-281198

• 5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process...
https://searchenginewatch.com/2017/08/29/5-seo-features-to-make-sure-your-ecommerce-platform-supports/

• Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration...
http://searchengineland.com/buying-a-pre-owned-domain-here-are-10-things-to-check-first-280992

• The 10 most common WordPress SEO challenges and how to solve them
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare...
https://searchenginewatch.com/2017/08/30/the-10-most-common-wordpress-seo-challenges-and-how-to-solve-them/

• Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals...
http://searchengineland.com/microsites-arent-always-ideal-seo-281546

• Can Your SEO Campaign Be Effective in Other Countries?
Most search optimizers end up getting tunnel vision--understandably. Google still gets the vast majority of all search queries, so most optimizers focus exclusively on Google rankings, and if most of your customers are in the United States, you're also likely focusing on domestic results...
http://www.searchengineguide.com/jayson-demers/can-your-seo-campaign-be-effective-in-ot.php

• How to optimize featured snippets for voice search
SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself...
https://searchenginewatch.com/2017/09/04/how-to-optimize-featured-snippets-for-voice-search/

• Mobile & desktop SEO: Different results, different content strategies
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things...
http://searchengineland.com/mobile-desktop-seo-different-results-different-content-strategies-281643

• Google Is Updating Their SEO Starter Guide For Mobile & More
Last month we reported that Google said their SEO starter guide is still relevant even though it was not updated since 2010. Well, I guess it was not relevant enough! Google has said they are now in the process of updating the guide and hopes it will be out soon...
https://www.seroundtable.com/google-seo-starter-guide-update-24415.html

• 20 of Google’s limits you may not know exist
Don't get caught off guard by limitations you weren't aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts...
http://searchengineland.com/20-googles-limits-may-not-know-exist-281387

• Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”...
https://searchenginewatch.com/2017/09/07/baidu-seo-how-to-optimize-for-chinas-biggest-search-engine/