Revue d’URL (Janvier 2022)

• Comment supprimer les blocages de styles CSS pour le Pagespeed SEO avec WordPress ?
Les performances web représentent un enjeu important dans la gestion d'un site web, que ce soit pour des critères purement marketing, pour l'expérience utilisateur (UX, ergonomie), pour l'éco-conception (écologie du web) ou encore pour le référencement web (SEO)...
https://blog.internet-formation.fr/2021/12/comment-supprimer-les-blocages-de-styles-css-pour-le-pagespeed-seo-avec-wordpress/

• SEO : le guide complet du cocon sémantique
Un guide complet sur le cocon sémantique afin de mieux connaitre cette stratégie SEO pour booster votre visibilité et votre business en ligne...
https://www.journalducm.com/seo-guide-cocon-semantique/

• Comment fonctionne un moteur de recherche ?
Internet est un outil redoutable qui offre des milliards d’informations en un seul clic. Les internautes peuvent se servir des moteurs de recherche pour se documenter, se former, acheter en ligne ou faire des transactions...
https://smartkeyword.io/seo-technique-fonctionnement-moteur-recherche/

• Enquête SEO : 145 référenceurs dévoilent leurs outils SEO préférés
Le JDN a interrogé les référenceurs inscrits à son annuaire du SEO pour connaître les outils les plus utilisés par les SEO français. Voici les réponses !...
https://www.journaldunet.com/solutions/seo-referencement/1507367-enquete-seo-145-referenceurs-devoilent-leurs-outils-seo-preferes/

• Audit SEO Technique (Checklist 2021) : 140 points à auditer
Vous qui cherchez LA checklist ultime pour réaliser un audit seo technique en 2021, arrêtez de creuser, la voilà...
https://www.drujokweb.fr/blog/audit-seo-technique/

• Google App Scripts au service du scraping et de l'automatisation
Un Google sheets en liaison avec la vidéo "SEO Technique Tips & Tricks avec Aymeric Bouillat"...
https://docs.google.com/spreadsheets/d/1dv3hvkU3156mcP6vevsZDOB5QCyDb7GCMmGir4mPL38/edit#gid=0

• Comment corriger les problèmes de cannibalisation ?
Nous avons vu dans un précédent article comment détecter les problèmes de cannibalisation. Il est temps maintenant de voir comment corriger ces problèmes qui peuvent nuire à votre référencement. Mais avant de faire quoi que se soit vous devez être certain d’avoir un réel problème de cannibalisation, dans le cas contraire, la solution pourrait-être largement pire que le mal !...
https://www.neper.fr/2021/12/20/comment-corriger-les-problemes-de-cannibalisation/

 

Revue d'URL en anglais

• Redirects for SEO: A Simple (But Complete) Guide
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete a page, or simply move a page to a new location...
https://ahrefs.com/blog/redirects-for-seo/

• How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages...
https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055

• Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?...
https://www.searchenginejournal.com/google-trends-optimize-content-strategy/429673/

• Do Links Still Matter for Rankings? A Study by Ahrefs
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking factor, so I figured it would be interesting to test their impact...
https://ahrefs.com/blog/impact-of-links/

• 100 Things to know about Google Core Updates
Has your traffic declined following a Google Core Update? In this article, Dr. Marie Haynes will share 100 tips to help you understand Google’s core updates. Marie draws on her experience in analyzing Google updates for over ten years to teach on...
https://www.mariehaynes.com/google-core-updates/

• SEO Trends 2022, According to 44 Experts [Ebook]
Are you ready for SEO in 2022? In our new ebook, 44 experts weigh in with the biggest SEO trends you need to know...
https://www.searchenginejournal.com/seo-trends-2022-according-to-44-experts-ebook/430076/

• Improving Core Web Vitals, A Smashing Magazine Case Study
At Smashing, we’ve struggled with amber Core Web Vitals score for a while. Then after 6 months we finally managed to fix it. Here’s a little case study on how we detected and fixed the bottlenecks, and how we ended up with green scores, all the way...
https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/

• What Is Gated Content: Lead Gen Hero or Marketing Villain
How many SEO experts does it take to change a light bulb?* Enter your email address and we’ll send you the answer...
https://www.semrush.com/blog/what-is-gated-content/

• The State of SEO Quality Assurance in 2021
ContentKing commissioned the largest-scale study of its kind to date, to understand how SEOs around the world detect, understand, react to and resolve SEO issues on sites they work on...
https://www.contentkingapp.com/research/state-of-seo-qa/

• 22 Smart Google SEO Tips for 2022
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!...
https://moz.com/blog/smart-google-seo-tips-2022

• What I Learnt from Analysing 7 Million Log File Events
It’s been almost three years since I started to work intensely on log file analysis for SEO purposes, and to make the analysis simple, I decided on the Screaming Frog Log File Analyser as my tool of choice...
https://www.screamingfrog.co.uk/what-i-learnt-from-analysing-7-million-log-file-events/

• Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings...
https://searchengineland.com/why-server-logs-matter-for-seo-378199

• What Is Googlebot & How Does It Work?
Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as specialized crawlers for news, images, and videos...
https://ahrefs.com/blog/googlebot/

• Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest
Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest...
https://searchengineland.com/your-guide-to-core-web-vitals-tactics-using-cloudflare-and-webpagetest-350763