Revue d’URL (Juillet-Août 2022)

• Pourquoi mon site web n’apparaît-il pas dans certaines régions ou certains pays ?
Étude de cas sur le SEO international : des astuces pour obtenir plus de visibilité dans de nouvelles régions ou de nouveaux pays...
https://fr.oncrawl.com/seo-technique/pourquoi-site-web-napparait-il-pas-dans-certaines-regions-certains-pays/

• Quels outils utiliser pour choisir et prioriser ses sujets de rédaction ?
Améliorer son image de marque, booster son trafic, développer sa visibilité sur les moteurs de recherche, gagner en autorité… les raisons qui poussent à créer un blog sont nombreuses. Dans la pratique, il faut savoir choisir et prioriser ses sujets de rédaction pour gagner en efficacité...
https://blog.babbar.tech/quels-outils-utiliser-pour-choisir-et-prioriser-ses-sujets-de-redaction/

• Le défi de la recherche visuelle pour votre stratégie de positionnement organique
Dans le marketing digital, rien n’est éternel et, si on parle du SEO, c’est comme si on jouait à la roulette russe avec plus d’une balle qui apparaît et disparaît à la merci du dieu de l’algorithme...
https://fr.oncrawl.com/seo-technique/defi-recherche-visuelle-strategie-positionnement-organique/

• Comment utiliser la force sémantique de chacun des sites de la galaxie BNP afin d’occuper la SERP ?
BNP, c’est avant tout, d’un point de vue SEO, une galaxie de sites qui cohabitent sur des thématiques différentes : l’épargne, l’investissement, les services immobiliers et même le tennis et le cinéma !...
https://www.search-foresight.com/comment-utiliser-la-force-semantique-de-chacun-des-sites-de-la-galaxie-bnp-afin-doccuper-la-serp/

• Article de blog : nos astuces pour une optimisation SEO efficace
Rédiger un article de blog, c’est une chose. Mais lorsqu’on veut augmenter sa visibilité et acquérir plus de trafic, une stratégie SEO devient alors nécessaire...
https://blog.babbar.tech/article-de-blog-nos-astuces-pour-une-optimisation-seo-efficace/

• Comment utiliser les heatmaps (cartes de chaleur) pour améliorer votre stratégie SEO
Vous n’arrivez pas à comprendre pourquoi vos clients n’appuient pas sur le bouton « Ajouter au panier » ?...
https://fr.oncrawl.com/seo-technique/comment-utiliser-heatmaps-ameliorer-votre-strategie-s

 

Revue d'URL en anglais

• SEO Tips For Expanding Into German-Speaking Markets
Wondering how you can expand into the German market with an efficient SEO strategy? Check out these 5 proven tactics....
https://www.searchenginejournal.com/german-expansion-seo-tips/455794/

• Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings?
At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get right or you are immediate dismissed. The question is, what is the difference between crawling, indexing, rendering and rankings...
https://www.seroundtable.com/sep-google-crawling-indexing-rendering-rankings-33666.html

• 6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Do you manage multiple domains targeting different regions? Avoid these 6 common hreflang tag mistakes (with detailed examples)...
https://www.searchenginejournal.com/common-hreflang-tag-mistakes/455073/

• How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy...
https://searchengineland.com/how-google-creates-knowledge-panels-386025

• A Complete Google Search Console Guide For SEO Pros
Get to know Google Search Console and unlock its power to improve your site health and search performance...
https://www.searchenginejournal.com/google-search-console-guide/209318/

• 11 SEO Tips & Tricks To Improve Search Indexation
Indexation issues can really trip up your website and cause your rankings to drop. Check out these 11 tricks for improving your indexation!...
https://www.searchenginejournal.com/11-seo-tips-tricks-to-improve-indexation/288521/

• 11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team...
https://searchengineland.com/enterprise-seo-challenges-solutions-385642

• In Defense of Spam Score and the Concept of a Toxic Link
Now, at Moz we do not actually use this “toxic” language in our tools or accompanying guides, so this probably isn’t aimed at us. That said, I do think there’s an interesting discussion to be had here, and our competitor Ahrefs made an interesting conclusion about how this applies to “Spam Score” third party metrics, which of course is a term we coined...
https://moz.com/blog/in-defense-of-spam-score

• Google May 2022 Core Update: Winners, Losers & Analysis
In Google’s statement about the core update, Google explained that the update was “designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone.” Google also reminded its readers that pages and sites seeing ranking declines as a result of the update did nothing wrong. Rather, Google’s systems changed how they evaluate content quality and relevancy, so rankings will fluctuate as a result...
https://www.amsivedigital.com/insights/seo/google-may-2022-core-update-winners-losers-analysis/

• Link Building: Techniques & Tools
Let’s begin with the tactics, tools and techniques that are most popular right now. The questions in this section focus on the day-to-day side of link building and seek to learn more about how link building is done in 2022...
https://aira.net/state-of-link-building/link-building-techniques-and-tools/

• How to Get Backlinks: 11 Strategies
If you follow the right formula to earn backlinks, you can massively improve your website's rankings and authority...
https://www.semrush.com/blog/how-to-get-backlinks/

• Sliders on the Homepage: Best Practices and Alternatives
Do you want to use a slider on your homepage? We explain when you can do so and suggest some alternatives for when you probably shouldn’t...
https://gtmetrix.com/blog/sliders-on-the-homepage-best-practices-and-alternatives/

• Google Autocomplete: More than a Free Keyword Research Tool
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar...
https://moz.com/blog/google-autocomplete-seo-tool

• The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO
Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind...
https://www.animalz.co/blog/information-gain/