Les articles de notre veille sur les moteurs de recherche et le SEO en français et en anglais...
Revue d'URL en français...
Revue d'URL en français...-
L’analyse de logs : retour d’expérience sur 15 points clés
L’analyse de logs est une analyse dont on entend souvent parler mais qui reste encore méconnue ou peu utilisée. Pourtant, l’analyse de logs est la seule analyse vous permettant d’avoir la vision complète (exploration, visites) de votre site par le moteur de recherche...
https://www.search-foresight.com/lanalyse-de-logs-retour-dexperience-sur-15-points-cles/ -
Communication SEO Google : Prise de recul et lecture entre les lignes
Ces derniers jours, Google a mis en ligne une nouvelle page pour expliquer les différents socles de son algorithme de ranking des résultats de recherche...
https://www.noiise.com/ressources/seo/communication-seo-google-prise-de-recul-et-lecture-entre-les-lignes/ -
Quand le site des pompiers des Bouches-du-Rhône devient un site de rencontres
Le Service Départementale d’Incendie et de Secours des Bouches-du-Rhône n’a pas renouvelé le nom de domaine pompiers13.fr qui est un devenu un site de rencontres contenant des images pornographiques...
https://www.renouveler.fr/site-de-rencontres-pompiers-bouches-du-rhone/ -
FormaSEO Niveau 2 : E-commerce et SEO, Mathieu Chapon et Formaseo/Abondance
Tout ce que je sais, c’est que je ne sais rien ! Voilà ma devise. Cela me permet de toujours me remettre en question, de faire de la veille, de me former continuellement, d’interagir avec mon réseau de spécialistes, d’apprendre, de rester humble...
https://www.miss-seo-girl.com/formaseo-niveau-2-e-commerce-et-seo-mathieu-chapon-et-formaseoabondance/ -
Comment fonctionne un DNS ? (en BD)
https://howdns.works/fr/ep1/ -
Les liens nofollow, sponsorisés et UGC : ce que vous devez savoir
Le monde du SEO est en évolution perpétuelle, ce qui signifie que c’est un travail à plein temps de se tenir au courant des algorithmes et des meilleures pratiques de Google...
https://fr.oncrawl.com/referencement/liens-nofollow-sponsorises-ugc-ce-que-vous-devez-savoir/SEO : Réussir le référencement de son site web (podcast)
Avoir un site internet bien référencé sur google c’est 50% de son chiffre d’affaires assurés. Investir dans le long terme dans le SEO, c’est garantir une longévité à son entreprise...
https://www.proactiveacademy.fr/blog/formation/seo-reussir-le-referencement-de-son-site-internet/Comment faire un audit SEO ?
Un audit SEO est un état des lieux à un moment T des forces et faiblesses d’un site dans son marché. Cette analyse est destinée à mettre en lumière des freins à votre visibilité afin de définir les actions à mettre en œuvre pour espérer concurrencer les sites placés en top positions sur Google...
https://www.noiise.com/ressources/seo/comment-faire-audit-seo/Un plan de redirection parfait
Lors d’une refonte web, il est important de fournir aux outils de recherche un plan de redirections. Cet ensemble d’instructions indique aux moteurs ce qu’ils doivent faire avec les anciennes URLs qu’ils connaissaient et qui ont disparu dans la nouvelle version du site...
https://www.christophebenoit.com/plan-redirection-parfait.html
Revue d'URL en anglais
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely...
https://searchengineland.com/google-featured-snippets-optimization-guidelines-389951-
15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023
Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful?...
https://www.searchenginejournal.com/ecommerce-seo-expert-insights-seomonitor-spcs/470726/ -
How To Optimize The Largest Contentful Paint & Rank Higher In Google
Wish your website could rank higher on Google? Is your website losing out on traffic because it takes too long to load? Wondering how to speed up your site and show up at the top of SERPs, at the same time?...
https://www.searchenginejournal.com/optimize-largest-contentful-paint-debugbear-spcs/471883/ -
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider...
https://searchengineland.com/in-house-vs-agency-seo-work-pros-cons-389844 -
Google’s duplicate detection algorithm is broken
Google recently changed something in its deduplication systems. And from what I’m seeing, that change was a mistake...
https://ziptie.dev/google-duplicate-detection-algorithm-is-broken/ -
SEO for breaking news
This week: SEO for live or breaking news. This a topic we’ve covered before, but given the news cycle of the last three years, a refresher is always worthwhile...
https://wtfseo.substack.com/p/seo-for-breaking-news -
Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?
Confused on which SEO tool is more accurate about your number of indexed pages on Google? Here's advice straight from expert Tony Wright...
https://www.searchenginejournal.com/google-indexed-pages-different-seo-tools/471282/ -
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the game...
https://ahrefs.com/blog/seo-tutorial/ -
Specification by Example and SEO
A secret superpower used by elite teams to communicate recommendations to development teams...
https://www.theseosprint.com/p/specification-by-example-and-seo -
How to Optimize for Google's Featured Snippets [Updated for 2022]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries...
https://moz.com/blog/optimize-featured-snippets -
Your Old Link Building Outreach Tactics Aren’t Working Anymore: Here’s Why
I sent out my first cold link building outreach campaign eight years ago. It was a pretty generic email sent to hundreds of recipients. I took this template from one of the free directories and personalized it only with the first and company name...
https://www.semrush.com/blog/updated-link-building-outreach/ -
How to Find Niche Keywords for SEO in 3 Steps
Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market...
https://ahrefs.com/blog/find-niche-keywords/ -
Five ways to get buy-in and link building budget
There are three key pillars often referred to in organic marketing: 1. technical SEO, 2. onsite content and 3. link building. While technical and onsite content are, more broadly speaking, understood as a requirement for a website’s performance, link building is less so...
https://builtvisible.com/get-buy-in-and-link-building-budget/ -
Study: Which Link Metric Correlates Closest to Organic Visibility?
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients' websites to the top of the search engine result pages (SERPs) and outranking their competitors...
https://moz.com/blog/link-metric-serp-correlation-study -
Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML
Can Google crawl JavaScript content? Sure. But does it crawl JavaScript content just like it does HTML? Not by a longshot. I just ran an experiment that demonstrates it...
https://www.onely.com/blog/google-needs-9x-more-time-to-crawl-js-than-html/ -
78 SEO Statistics for 2023
Are you curious about the state of SEO in 2023? Then look no further...
https://ahrefs.com/blog/seo-statistics/
Olivier Andrieu Rédacteur en chef de la lettre "Réacteur".
